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Deliverability

Why a good mail server refuses instead of bouncing

24 July 2026 · 4 min read

There are two moments a server can say no: during the SMTP conversation, or later, by generating a bounce. The first is free. The second sends a message to whatever address was in the envelope, which for spam is somebody who never wrote to you.

Backscatter

That is the name for those bounces. At volume it gets your server listed, and the victim is a third party who did nothing. Refusing during the conversation puts the decision back on the sending server, where it belongs.

What that means in practice

That last point is a privacy property. If "no such address" and "this address is blocked" read differently, a spammer learns which addresses belong to real people, which is worth more to them than the address was.

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